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Brightcove vs. YouTube

2 replies on 1 page. Most recent reply: Jun 26, 2008 8:34 AM by Kevin Turner

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Bruce Eckel

Posts: 875
Nickname: beckel
Registered: Jun, 2003

Brightcove vs. YouTube (View in Weblogs)
Posted: Jun 23, 2008 10:52 AM
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Summary
I recently had to figure out how to post some videos of locally-written 10-minute plays (including my own) and ran into YouTube's 10-minute limit.
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My friend Jeremy Meyer pointed out that YouTube's 10-minute limit is, in general, a good thing, because it keeps people from going on for too long. But the plays take what they take, and some run over 10 minutes -- mine did.

I should explain. Crested Butte, Colorado, is a fairly artistic community and has an active theatre group -- the Crested Butte Mountain Theatre, which I've been participating in for the last few years (I'm playing "Rapunzel's Prince" in the "Into the Woods" which opens this week). Each year they have 10-minute plays written by local authors, and I've been writing these for the last three years. It's a good place to struggle with the issues of fiction writing, dialog, and seeing the way your words end up seeming to an audience.

Also, I bought a good camera for capturing seminars and so I've become the defacto cinematographer for the Mountain Theatre. Not that I'm an expert with everything the camera does; I've mostly just learned enough to do the job.

Every year there's a theme; this year it was "in the kitchen." My play is about a creature from another dimension who hangs around the kitchen and gets involved in the lives of a couple of people. You can see it here. (The aspect ratio is because of the HD camera which has a widescreen format. I'm not sure if I can change that on the camera.)

When I went to try to figure out how to publish it on the web, naturally I looked at YouTube. The first problem was that, even though the play was 10 minutes in rehearsal, it was 11.5 minutes in production. Of course I could break it in two, but that seemed awkward so I hesitated.

A bigger problem is that YouTube processes your video into its own format on its servers, and there's a 1 GB upload limit. The highest quality I could produce was bigger than 1Gb, even split in half. Which meant I had to introduce losses to generate a lower-quality, smaller video. These losses would then be amplified when the video was re-processed on YouTube's servers; also, I believe that different algorithms can interfere with each other in ways that can make the result dramatically worse. There doesn't seem to be much guidance about this on YouTube so I was faced with a lot of experimentation to figure out which algorithms might work best.

Brightcove, on the other hand, gives you so much structure it can even seem rigid, but you at least know what to do. There is no 10-minute limit (although I haven't seen what the upper limit is). Best of all, they have their "PublishPod" which downloads to your local machine, processes your video directly from a number of raw formats into Flash Video (.flv) format, and uploads it. So you don't have to worry about size or what pre-processing algorithm to use as you do with YouTube.

I'm new to this so I don't know how Brightcove compares in other areas, or what other competing services there are out there, but my first impression has been quite positive.


Aaron Maenpaa

Posts: 4
Nickname: zacherates
Registered: Nov, 2006

Re: Brightcove vs. YouTube Posted: Jun 24, 2008 7:40 AM
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That was pretty funny. Good job!

Kevin Turner

Posts: 1
Nickname: ksturner
Registered: Jun, 2008

Re: Brightcove vs. YouTube Posted: Jun 26, 2008 8:34 AM
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Thanks for the suggestion on BrightCove!

I was in the exact same position last week. Of course, YouTube was not going to work. The initial gut reaction was to give Google video a try, since they didn't have size restrictions on their uploads, but their video upload tool was critically broken for more than a week (I eventually gave up waiting); very un-Google like.

Meanwhile, I tripped across www.Vimeo.com. They specifically advertise HD video hosting but as far as I could tell, the biggest difference from BrightCove is that they have a 500Mb weekly upload cap which, like you, meant that I had to downgrade the quality. The end result was still good, however, so I wasn't too bothered by the limit. Of course, if you have multiple videos a week, or really long videos, this would become a problem.

The biggest thing Vimeo had going for it was ease of use. Their uploader is a snap to use (flash based), and embedding the video on my web site (with customization of viewer) was simple. I believe they use Amazon's S3 for their data storage, which hopefully means they can lift these limitations in the future, because I think they'll need to if they are serious about it (even if they have to charge for it).

Anyway, something to keep an eye on. Thanks again!

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