Nick Douglas' Valleywag was unashamedly lowbrow, and not afraid of picking fights and then extracting every last bit of juice from the resulting enmity. That's not to everyone's taste, but it found a niche and filled it, and aren't niches and narrowcasting what blogging is all about? "We want to be more bland so we can appeal to a wider audience" is just so old media. (396 Words)