This post originated from an RSS feed registered with Web Buzz
by Maciej Zawadzinski.
Original Post: Viewable impression tracking and pitfalls.
Feed Title: Maciej Zawadziński
Feed URL: http://zawadzinski.com/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics).
There are two main areas that I would like to share on this blog:
- running software development business (which in many ways is very similar to running every technology company), and
- advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
Recently, online advertising seems inevitably moving towards ‘viewable’ impression model. A model, in which advertiser theoretically shall pay only for advertisements that were actually displayed to a user. In this post I am going to explore a few technical aspects of tracking viewable impressions and explain why this model may not solve problems which lie [...]