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by Maciej Zawadzinski.
Original Post: Alternatives to cookie tracking
Feed Title: Maciej Zawadziński
Feed URL: http://zawadzinski.com/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics).
There are two main areas that I would like to share on this blog:
- running software development business (which in many ways is very similar to running every technology company), and
- advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more (see my earlier post about how cookies are used in today’s internet). Nowadays, majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent. With recent bad publicity around cookies, new [...]