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Maciej Zawadzinski

Posts: 54
Nickname: mauser
Registered: Jan, 2013

Maciej Zawadzinski is CEO at Clearcode.cc-web development agency,and a core team member at Piwik.org
Alternatives to cookie tracking Posted: Apr 26, 2013 6:11 AM
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This post originated from an RSS feed registered with Web Buzz by Maciej Zawadzinski.
Original Post: Alternatives to cookie tracking
Feed Title: Maciej Zawadziński
Feed URL: http://zawadzinski.com/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics). There are two main areas that I would like to share on this blog: - running software development business (which in many ways is very similar to running every technology company), and - advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
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Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more (see my earlier post about how cookies are used in today’s internet). Nowadays, majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent. With recent bad publicity around cookies, new [...]

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