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by Maciej Zawadzinski.
Original Post: Offline attribution techniques
Feed Title: Maciej Zawadziński
Feed URL: http://zawadzinski.com/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics).
There are two main areas that I would like to share on this blog:
- running software development business (which in many ways is very similar to running every technology company), and
- advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
Over the past few years, marketers have become crazy about multi-cross-channel attribution models. These models help them to better understand what impact each online marketing channel (social, display, paid search traffic etc.) has on their online sales, how effective the campaigns are, and how the several marketing channels interact with each other. It also helps […]