Michael Cote
Posts: 10306
Nickname: bushwald
Registered: May, 2003
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Cote is a programmer in Austin, Texas.
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Omni-channel at Target: 14% of 2016 sales were “digital,” with 68% fulfilled in-store
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Posted: Mar 31, 2017 8:22 AM
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In 2014, more than 93% of our transactions took place in stores, less than 7% digital. That season we had just started shipping from a small number of stores. In 2015, that same timeframe, digital sales reached almost 10% of our total sales. We more than doubled our ship-from store-capability to nearly 500 stores. We … Continue reading Omni-channel at Target: 14% of 2016 sales were “digital,” with 68% fulfilled in-store
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