Maciej Zawadzinski
Posts: 120
Nickname: mauser
Registered: Jan, 2013
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Maciej Zawadzinski is CEO at Clearcode.cc-web development agency,and a core team member at Piwik.org
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Ad serving insights: Ad invocation codes and placement tags.
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Posted: Feb 17, 2013 4:36 PM
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This post originated from an RSS feed registered with Web Buzz
by Maciej Zawadzinski.
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Original Post: Ad serving insights: Ad invocation codes and placement tags.
Feed Title: Maciej Zawadziński
Feed URL: http://clearcode.cc/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics).
There are two main areas that I would like to share on this blog:
- running software development business (which in many ways is very similar to running every technology company), and
- advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
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Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks. There are [...]
Read: Ad serving insights: Ad invocation codes and placement tags.
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