Looks like Sun drank lots of koolaid on the whole blogging thing. Here's Andre Molyneux on the catch-22 feeling he got about blogging at Sun:

Getting involved with blogging at Sun is kind of strange. You hear tons about it, there's a lot of interest in having employees do it, and there's both overt and subtle suggestions to get a blog going. However, when you do sign up for a blogging account, you're presented with a bunch of warnings. Basically, you're given all sorts of reasons why screwing up could cost Sun money and possibly cost you your job and you're asked, "Are you sure you want to do this?" The corporate culture seems to be heading towards "Blog or die!" while the legalese is suggesting "Blog and die!"

Seems like a good time to go read Catch-22

Heh. Does this indicate the high water mark of blogging as a fad?