Mathew Ingram notes that "the usual suspects" are upset with Facebook's latest tracker - which is a lot like their last tracker:

Predictably enough, Facebook’s new advertising initiative known as Beacon -- the one that follows you around even when you’re outside Facebook and watches what you’re buying on partner websites -- has sparked a small frenzy of consternation about privacy, with Charlene Li’s post about her suddenly public shopping spree at Overstock heading the pack. I’m going to side with Justin Smith of Inside Facebook on this one. I think this is pretty much a carbon copy of what happened with the news feed .

Here's my question: while I was asleep, did someone pass rules forcing everyone to be on Facebook, or can you do the ultimate opt out, and simply not be on it?

I thought so.

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