Jeff Jarvis relays a bunch of ideas from his readers about fixing the NY Times - which mostly involve something Laura Ries could have told them: Concentrate on their brand and ditch everything that is ancillary to that.

For the Times, that's national/international coverage: they aren't a "New York" paper anymore. For something like the Boston Globe, it's the opposite; they should go hyper local and ditch everything else.

Ultimately, any news outlet that wants to survive will have to find an identity that sticks. If I want AP level coverage, there's Google News - there has to be a reason to visit.

Technorati Tags: branding, marketing