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The Gates/Seinfeld ads

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
The Gates/Seinfeld ads Posted: Sep 4, 2008 7:32 PM
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This post originated from an RSS feed registered with Agile Buzz by James Robertson.
Original Post: The Gates/Seinfeld ads
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
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If tonight's lead ad is any indication (it ran during the 1st half of the Giants game), then Apple should have no worries. The ad missed in so many ways that it's not funny:

  • No humor
  • looooong
  • No mention of Windows, Microsoft, or Vista until the last few seconds

Who thought shoes that don't seem to fit was a good idea? I know what the metaphor there is supposed to be (Apple=closed, Windows=open), but - they didn't actually make that point. And who thought that going on, and on, and on without making that point was a good idea?

The main point the ad seems to make? Bill Gates' butt is moist and tasty (I kid you not). Stop the ad run now, before it gets worse.

Update: See for yourself - here's the ad on YouTube.

Update 2: Oh, this is a great comment from the Gizmodo post:

I think it's appropriate how these campaigns reflect their respective operating systems: Mac vs PC is user-friendly and to the point. Gates & Seinfeld is convoluted and confusing.

Pretty much sums it up

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