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People don't buy what you do, they buy why you do it

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Simon Baker

Posts: 1022
Nickname: sjb140470
Registered: Jan, 2006

Simon Baker is an independent consultant, agile coach and scrum master
People don't buy what you do, they buy why you do it Posted: Dec 29, 2011 7:57 PM
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This post originated from an RSS feed registered with Agile Buzz by Simon Baker.
Original Post: People don't buy what you do, they buy why you do it
Feed Title: Agile In Action
Feed URL: http://feeds.feedburner.com/AgileInAction
Feed Description: Energized Work's blog. 		Latest Agile Buzz Posts
Latest Agile Buzz Posts by Simon Baker
Latest Posts From Agile In Action

Simon Sinek says, “people don’t buy what you do, they buy [because of] why you do it.” He argues that our brain is wired to start with why. We make decisions emotionally, subconsciously, and instinctively (based on the limbic system) and...

Read: People don't buy what you do, they buy why you do it


Topic: Using Basketweaver with GitHub Previous Topic   Next Topic Topic: Agile Culture, Scrum, User Experience and Software Architecture in the Winter 2011 issue of...
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