This post originated from an RSS feed registered with Java Buzz
by Fred Grott.
Original Post: Android app Marketing
Feed Title: GrottWorkShop
Feed URL: http://shareme.github.io/atom.xml
Feed Description: Android development with a passion for Android, Java, and Agile.
There is very interesting connection between agile development and android mobile application marketing. You did not think they were related did you? Well, they are in fact directly related.
Ten To One
Free android applications are downlaoded 10 times to 1 compared to free android applications. No matter what market segment you look at its a ten to one ratio. And the conversion from a free user to a paid user is TWO percent.
The average ad revenue per ad is TWO cents but the pay for converting a free user to apaid user if its your paid app is NINETY-NINE cents assuming a NINETY-NINE cent application price.
ad Impresssions Yours vs Networks
Now for the magic. When you place an ad in ad network where your free app has less downloads than the app receiving the ad what do you think happens to the number of impressions? Its less when compared to the full 100% impressions you have of executing your own banner ad pairing your free app to your paid app.
The call for Agile Development
That translates to higher revenue, ie payment, if you adopt an agile development and do application pairing where you develop a free application and you use the banner ad to point to your own paid application.
Yes, agile development and developing a set of agile integration tools may be very boring. Until you realize that the revenue checks are kind of interesting. NINETY-NINE cents compared to TWO cents per paid mobile application user is always interesting.
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