After Andy's article last week, many people (including quite a few I have an enormous amount of respect for, and many others I haven't met) announced that they much preferred to simply keep doing what they've been doing. One of the leaders in our industry said she preferred to "keep improving how we deliver value at sustainable pace". And you know what? She's right.
That's an idea… it's a great value. But it's only that: an intangible; which requires someone with a great deal of experience to correctly interpret and apply that advice. Someone who's been working with software for a while, and has invested the effort required to become skilled, understands exactly what she meant. The technical guru who has 10 years of experience (not 1 year repeated 10 times) can take this advice, and it's useful.
Unfortunately, in my experience, that describes very little of our industry. We do have a talented core of skilled individu
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