This post originated from an RSS feed registered with Java Buzz by Michael Cote. Original Post: AllConsuming.net: Review of The Business of Brands: Good Overview Without Voodoo Feed Title: Cote's Weblog: Coding, Austin, etc. Feed URL: https://cote.io/feed/ Feed Description: Using Java to get to the ideal state. Latest Java Buzz Posts Latest Java Buzz Posts by Michael Cote Latest Posts From Cote's Weblog: Coding, Austin, etc.

I was looking for a good overview of, as the title of the books says, the business of brands. That is, how brands are used in business. This book more than delivered on that.

It’s in academic business-tone, but that allows it to avoid any sort of marketing voodoo. I prefer to get that from The Godin ;)