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by Angsuman Chakraborty.
Original Post: The Meaning & Value of Branding
Feed Title: Simple Thoughts - Java and Web Technology Blog
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Feed Description: News and views as a Software Architect and Entrepreneur on Java and Web Software.
Jonathan Schwartz, CEO of Sun Microsystems, has written a heart-felt piece on the value of branding for a company and its customers. I very much agree with him. A brand is not just a promise, it is an expectation, it is a theme to rally behind.
The saying goes, “a brand is a promise.” On a [...]
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