This post originated from an RSS feed registered with Java Buzz
by Fred Grott.
Original Post: StartUp Engineering-Marketing
Feed Title: ShareMe Technologies LLC-The Mobile Future
Feed URL: http://www.jroller.com/shareme/feed/entries/rss
Feed Description: A Weblog about Java programming and digital convergence on mobile devices in such areas as P2P and collaborative technology.
One of the problems I had in certain start up in Chicago that I was involved with is getting the founders to understand marketing. They held the old world belief that marketing to those who already had an interest was correct or marketing to those who already have a connection was correct.
The problem is that does not produce viable numbers of users of a social platform in order to reach profitability. Fpr instance if I have web 2.0 platform as an equity exchange than my marketing focus should on those in equity that are not using my product. The steady incremental improvement sin product already market to those using the platform.
While certainly, the design an functionality of the UI of the platform attempts to keep new users of the platform, other details in other areas serve to also attract new users. What I am trying to say is that part of the platform or product story is how the execution and implementation of the start up plan tells a story of why its important to use this platform for potential users.
For example, lets look at Mahalo.com. By making the choice of leasing and not building a data center Mahalo.com was able to put those money resource towards the human powered search editing that so many new users use at this time. But, notice that the end result in terms of product and platform is emphasized in user terms and not infrastructure terms.
We do not care about the 100 connections the founder has. We care about those thousands and millions of connections that we have to get beyond what the founder has. It is a big viewpoint shift. If you are already involved in somewhat telling a story through blogging and etc you might already be aware and using the process; not that bloggers have some exclusivity on this process.
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