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by Fred Grott.
Original Post: Private-Public Equity Exchange Platform-Chicago
Feed Title: ShareMe Technologies LLC-The Mobile Future
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Feed Description: A Weblog about Java programming and digital convergence on mobile devices in such areas as P2P and collaborative technology.
You would think with Chicago being in the top five as far as Financial World Centers that there would be some ambition on part of Chicago companies to create a an equity Exchange Social Network Platform for either Public or Private Equity. Part of the hurdle is of course legacy infrastructure.
Some one who might have taken MIS classes sees all this enterprise infrastructure design to handle high volume transactions with a high degree of reliability talking to very diverse systems and thinks that is the way to rapidly prototype a web application to use the exact same computer languages and frameworks. In the web application definition we are not talking to different systems and thus most of the enterprise infrastructure is not needed.
In fact you could get away with fast, in a RAD way, prototype a Equity Exchange Social Network Platform using either CakePHP or SymfonyPHP in a short 6 to 8 month period using say one developer with iterations coming every 90 days. The other obstacle has to do with business and marketing models.
A Social Network Platform for Equity Markets can not be spread across 400 sites as it would dilute brand marketing, development resources, and etc. It has to be one site and one platform. Marketing wise its not a ad placement revenue but service ad placement revenue in that services of professionals who happen to be members is a sale-in-context-of-conversation and thus has a greater opportunity to increase the click through rate than a normal non-context targeted ad placement.
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