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BT shelves Phorm's Web usage monitoring for targeting ads to personal surfing patterns

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Angsuman Chakraborty

Posts: 19816
Nickname: angsuman
Registered: Dec, 2003

Angsuman Chakraborty is the CEO and Chief Architect at Taragana

BT shelves Phorm's Web usage monitoring for targeting ads to personal surfing patterns

Posted: Jul 7, 2009 8:19 PM

This post originated from an RSS feed registered with Java Buzz by Angsuman Chakraborty.
Original Post: BT shelves Phorm's Web usage monitoring for targeting ads to personal surfing patterns Feed Title: Simple Thoughts - Java and Web Technology Blog Feed URL: http://tech.gaeatimes.com/index.php/feed/ Feed Description: News and views as a Software Architect and Entrepreneur on Java and Web Software.	Latest Java Buzz Posts Latest Java Buzz Posts by Angsuman Chakraborty Latest Posts From Simple Thoughts - Java and Web Technology Blog

BT shelves Phorm's Web usage monitoring for ads LONDON â British telecommunications provider BT PLC is indefinitely shelving plans to target online advertising to individual customers by using Web monitoring techniques that have drawn privacy complaints. BT announced this week that it had no immediate plans to deploy Phorm Inc.'s Webwise ad-targeting system for BT's 4.8 million [...]

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