If the cartoonists are right, heaven is located in a cloud where everyone wears white robes, every machine is lightning quick, everything you do works perfectly, and every action is accompanied by angels playing lyres. The current sales pitch for the enterprise cloud isn't much different, except for the robes and the music. The cloud providers have an infinite number of machines, and they're just waiting to run your code perfectly.
The sales pitch is seductive because the cloud offers many advantages. There are no utility bills to pay, no server room staff who want the night off, and no crazy tax issues for amortizing the cost of the machines over N years. You give them your credit card, and you get root on a machine, often within minutes.
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