Big data provides insight into items with many moving parts, and few objects have more moving parts than the applications used in any given enterprise. Today New Relic, a creator of enterprise application monitoring tools, is unveiling a real-time data analysis service for applications that harvests data directly from inside all those moving parts.
New Relic Insights, as it's now called (it was formerly known as Rubicon), could be described as "Splunk for apps," but Lew Cirne, CEO of New Relic, calls it "software analytics."