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Oracle is hoping to turn heads in the crowded data analysis market with Big Data SQL, a software tool that can run a single SQL query against Oracle's own database as well as Hadoop and NoSQL data stores.

The software is an option for Oracle's Big Data Appliance, which incorporates Cloudera's Hadoop distribution, said Neil Mendelson, vice president of product development, big data and analytics.

There's a lot of experimentation going on in enterprises around so-called big data, but certain factors are impeding customers from moving these projects into production mode, namely a lack of integration between Hadoop and other systems, difficulty obtaining the right talent and concerns about security, Mendelson said.

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