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by Michael Cote.
Original Post: More on GigaOm's closing
Feed Title: Cote's Weblog: Coding, Austin, etc.
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Feed Description: Using Java to get to the ideal state.
But Gigaom’s research business had actually become a significant drag on the company. While it had started out as a “pro” subscription business charging individuals as much as $299 a year, after a couple of pivots, the company’s research arm was now focused on creating custom whitepapers and other products, like Webinars, for corporate clients. While that group booked $8 million in business last year, it wasn’t profitable. That was partly due to high sales and product costs and but also because some of that $8 million never materialized as the company didn’t create the work it was supposed to.