This post originated from an RSS feed registered with Java Buzz by Michael Cote. Original Post: Matching journalism to the medium Feed Title: Cote's Weblog: Coding, Austin, etc. Feed URL: https://cote.io/feed/ Feed Description: Using Java to get to the ideal state. Latest Java Buzz Posts Latest Java Buzz Posts by Michael Cote Latest Posts From Cote's Weblog: Coding, Austin, etc.

I like this because it's true of "marketing," which still tends to operate under the constraints of long cycle time and constrained "space":

But there is so much potential! Length no longer matters — it's as cheap to publish 100,000 words as 100. Digital text can be continually updated, so it's no longer necessary to write a new article every time there's a small change to a story. Digital stories can be interactive — readers can enter their information, and the story can change to reflect their circumstances. It's really exciting stuff, and we are just beginning to figure out how to take advantage of it.

From Is the media becoming a wire service.

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