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Well, that chicken is 400 pre-recorded videos:

Some conjectured on blogs that Burger King had hundreds of people in chicken suits around the country being filmed on Web cams. In fact, CP+B came up with about 400 different actions that the chicken could do, and then filmed them in the course of a day in Los Angeles.

"Because things refresh at a slow rate on Web cams, you can camouflage where one clip goes into another," Bogusky said. "There were all these jumps in the motion anyway, so it was pretty easy at that point to weave [clips] together."

Even though it's Burger King back, it's still fun like all them other sites, such as the classic Super Greg (not to be confused with Super JP), or the newer (also shown to me by Chip) totally trippendicular Mint Brothers.