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by dion.
Original Post: The Middleware Company and DevelopMentor Unite
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The Middleware Company and DevelopMentor have combined forces :)
I think this is a great partnership. Some partnerships that you go into don't have the "synergy" that business folk love to talk about.
Now, TMC will have DM taking on their training (and they are excellent at that), and our communities will really benefit from the involvement of the DM employees.
Welcome DM folk! (We already had Ted on a trail basis ;) )
Press Release
Collaboration of Training and Online Communities Provides Expanded Services and Content for Middleware Industry
MOUNTAIN VIEW, Calif. and TORRANCE, Calif., April 20 /PRNewswire/ --
The Middleware Company, the world's leading knowledge network for middleware
professionals, and DevelopMentor, the leader in hands-on training for
experienced developers, today announced a community and training alliance. As
a result, The Middleware Company and DevelopMentor will combine community and
training assets to significantly boost each company's core services while
delivering enhanced online content and technology training to the middleware
industry.
"This alliance is aimed at expanding market share for both companies and
positioning for joint growth," said Salil Deshpande, CEO at The Middleware
Company. "Both companies benefit from increased visibility as DevelopMentor
gains The Middleware Company's best-of-breed training assets, as well as
unprecedented, regular exposure to nearly half a million new developers and
architects via the TheServerSide Communities. The Middleware Company gains a
significant boost in membership and additional middleware content on
TheServerSide Communities, contributed by DevelopMentor. Ultimately the
entire middleware industry benefits from better training and services as a
result of our collaboration."
The two companies, formerly competitors, will now collaborate on joint
marketing, sales, lead generation and membership activities. As part of the
alliance, The Middleware Company will exclusively host, manage and promote
DevelopMentor's online community elements including the DevelopMentor
Resources area technical content and discuss.develop.com on TheServerSide
Communities. DevelopMentor will acquire and integrate The Middleware
Company's training business including EJB for Architects, EJB Essentials, J2EE
Design Patterns and J2EE Essentials into its offerings. In addition,
DevelopMentor and TheServerSide Communities will collaborate to produce online
course services including course-specific discussion forums and resource areas
as well as new and unique technical content such as books, whitepapers and
sample applications.
"TheServerSide Communities will now become our community front end,
further extending DevelopMentor's reach within the developer community. The
added functionality resulting from the migration of our community assets to
TheServerSide will benefit developers who learn from our instructors as well
as those that rely on online resources," said Mike Abercrombie, president and
CEO at DevelopMentor. "Teaming with The Middleware Company will reinforce our
position as the premier advanced developer training firm with the most
comprehensive curriculum spanning J2EE and .NET."
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