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by Micah Elliott.
Original Post: Seth Godin's New Curve
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I just recently finished one of the most popular marketing books of the decade, Purple Cow. It's by Seth Godin, one of my new heroes (not that I'm a marketer -- his heroism comes from being able to communicate with non-marketers). The whole book is centered around the "idea diffusion curve". I won't describe it here; just read my review. Of course I now subscribe to his blog, and have been following along with most of his posts (which are pretty frequent). I believe his post today is somewhat groundbreaking -- the new "passion/pop curve".
This is an admonition that we need to be careful which market to target, and avoid the "gap" between curves. Seth simply says to choose one or the other, but I think a Purple Cow would most naturally be the "passion market". I guess this makes the transition from passion to pop interesting if you ever get to the point of wanting to cross that chasm.
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