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Why technical marketing is important for programmers

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Antonio Cangiano

Posts: 333
Nickname: acangiano
Registered: Dec, 2005

Antonio Cangiano is a Ruby hacker
Why technical marketing is important for programmers Posted: Jul 27, 2009 1:28 PM
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This post originated from an RSS feed registered with Ruby Buzz by Antonio Cangiano.
Original Post: Why technical marketing is important for programmers
Feed Title: Zen and the Art of Ruby Programming
Feed URL: http://programmingzen.com/category/ruby/feed/
Feed Description: Antonio Cangiano's blog about Ruby development.
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Most programmers I know hate marketing. Their dislike stems from two root causes: the fact that they aren’t naturally good at it, and their misconception of what technical marketing actually is. “Naturally” is the keyword here, given that technical marketing takes a certain sort of conscious effort and is a skill (a social one) that [...]

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