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I've attended a number of CloudCamps, both in London and Berlin, and have consistently found them to be extremely high value, productive events. Lots of signal, relatively little noise, and perhaps most importantly, fantastic networking opportunities. So, in the spirit of 'Camps everywhere, of all kinds, I felt it was about time I pitched in and helped organise one local to me.

As anyone who has ever organised an event would have told me (had I been clever enough to ask), it's a helluva lot of work. I started kicking the idea around in the spring of last year, and now, in the fall, it is coming to fruition. Fortunately, I found help -- three co-conspirators, without whom nothing would have ever happened. Hans-Christian Boos and Roland Judas of Arago, Antonio Agudo of CloudAngels and I have been quietly beavering away at getting from idea to reality for a couple of months. A huge shout out is due to the guys from Arago, in particular, who are not only handling a lot of the logistical details, but are also the primary financial sponsors of the event. And the global team of CloudCamp orgnaisers, led by Dave Nielsen, but also the loose team in London that knocks it out of the park on a routine basis, have been invaluably and unflaggingly helpful to us.

So now we're set. We've got a venue, we've got a date, we're ready to go. What we now need are three things:

• More sponsors. We've got some fantastic sponsors lined up, and we're days away from publicly announcing them, and pimping their brands everywhere we can think of. But the nature of these events is such that there are never enough sponsors. So if you or your organisation would be interested in sponsoring us, drop us a line, and we'll give you the details.
• Speakers. Consider this a formal "call for speakers". More informally, bring it on! Anyone can speak at a CloudCamp, not just the sponsors. We choose talks on the basis of perceived relevance and quality. As with any CloudCamp, there is only one rule: no sales pitches. No marketing, no selling. I'm going to be aggressive about this -- I'd rather have fewer talks, but higher quality, than the other way around. There are two categories of talk: Lightning Talks, which last five minutes, and an opening "keynote", which will run 15 minutes. We'll be brutal about holding people to the time limits, again in fine CloudCamp tradition, and be warned: I will cut you off in mid-sentence if need be. If none of that scares you of, and you've got something to say to a Frankfurt crowd interested in cloud -- have at it!
• Publicity. We need to get a buzz going for the event. So I'd be in your debt if you could take a second and link to this blog post, tweet about it, whatever -- pass it around. Anything you can do to help us get the word out will be greatly appreciated.

Below is the text of the form letter we've been spamming potential sponsors and speakers with. At the bottom, you'll find a link to the event, and the contact details of the other organisers and myself. And whether you're a potential sponsor, or speaker, or not -- if you're going to be in the greater Rhein/Main area on 28 September, come on out to CloudCamp. I guarantee it will be time well spent.

The Event

CloudCamp Frankfurt will be a knockout event -- framed by a spectacular venue, and filled with meaty content. As always for a CloudCamp, it will be focussed totally on high tech networking and information exchange, but we also want to add a bit of a framework in order for all participants to get the most out of the event. You will find the lighting talks, unpanel and public plenum you are already used to, as well as a short welcome address and a keynote. But in addition to that, we have defined three "tracks", which we will use to structure both the talks and the workshops: the tracks we've decided to focus on are "cloud infrastructure", "cloud programming" and "cloud security and business". The tracks are meant to be understood broadly, so we could talk about anything from the various API standardisation efforts to the mechanics of multi-tenancy in the "infrastructure" track, and anything from tuplespaces to the various API standardisation efforts in the "programming" track.  Overlaps are expected and welcome.  Also, as in London and Berlin, we'll assign moderators to the workshops in order to maximize output and discussion. We have also added an exhibition area for sponsors, as well as science projects and demos, because we strongly believe that cloud computing needs to be seen and touched, not just discussed.  However, in keeping with the spirit of CloudCamp, we will sharply demarcate this area from the 'Camp itself, and we will also encourage any sponsor or other interested party to try to present something that is of hands on interest to the CloudCamp audience, and not just marketing materials.

Location