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by Maciej Zawadzinski.
Original Post: How Does Real-Time Bidding Work?
Feed Title: Maciej Zawadziński
Feed URL: http://clearcode.cc/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics).
There are two main areas that I would like to share on this blog:
- running software development business (which in many ways is very similar to running every technology company), and
- advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]