This post originated from an RSS feed registered with Web Buzz by Maciej Zawadzinski. Original Post: What is a Demand-Side Platform (DSP)? Feed Title: Maciej Zawadziński Feed URL: http://clearcode.cc/feed/ Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics). There are two main areas that I would like to share on this blog: - running software development business (which in many ways is very similar to running every technology company), and - advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!). Latest Web Buzz Posts Latest Web Buzz Posts by Maciej Zawadzinski Latest Posts From Maciej Zawadziński

The advertising ecosystem is a broad entity made up of many different processes and platforms, and just as many acronyms. One of its most influential additions over the past decade has been the introduction of Real-Time Bidding (RTB). Related post: How Real-time Bidding Changed Online Display Advertising. Real-time bidding is a complex technology that is […]

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