This post originated from an RSS feed registered with Web Buzz by Maciej Zawadzinski. Original Post: Ad Agencies vs Ad-Tech Companies – How Agencies Can Win the Battle Feed Title: Maciej Zawadziński Feed URL: http://clearcode.cc/feed/ Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics). There are two main areas that I would like to share on this blog: - running software development business (which in many ways is very similar to running every technology company), and - advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!). Latest Web Buzz Posts Latest Web Buzz Posts by Maciej Zawadzinski Latest Posts From Maciej Zawadziński

In the traditional advertising scene, advertising agencies flourish. They have been a key element to the success of many well-known brands, helped a number of companies improve audience targeting, and optimized marketing budgets for companies large and small, among other things. Due to their proven methods, experience, and almost endless supply of creativity, ad agencies […]

The post Ad Agencies vs Ad-Tech Companies – How Agencies Can Win the Battle appeared first on Clearcode - Enterprise-grade Software Development.