This post originated from an RSS feed registered with .NET Buzz by Darrell Norton. Original Post: Clarke Ching and the HBR article on Lean Consumption Feed Title: Darrell Norton's Blog Feed URL: /error.htm?aspxerrorpath=/blogs/darrell.norton/Rss.aspx Feed Description: Agile Software Development: Scrum, XP, et al with .NET Latest .NET Buzz Posts Latest .NET Buzz Posts by Darrell Norton Latest Posts From Darrell Norton's Blog

Clarke Ching has a post on lean consumption where he talks about how difficult it is to have a good user experience with various products and services. In it he references an article on Lean Consumption by Daniel Jones and James Womack in the Harvard Business Review. The article's conclusion is six principles for lean consumption:

1. Solve the customer's problem completely by insuring that all the goods and services work, and work together.
2. Don't waste the customer's time.
3. Provide exactly what the customer wants.
4. Provide what's wanted exactly where it's wanted.
5. Provide what's wanted where it's wanted exactly when it's wanted.
6. Continually aggregate solutions to reduce the customer's time and hassle.

Last time I checked, this was marketing 101. Maybe it gets lost in the daily running of a business, but it really is the fundamental identification and fulfillment of a customer desire. I don't understand why this is so difficult.