Further to our MCMS solution for SKY interactive TV ... organisations with sites on the service will be able to subscribe for SkyKeys.

A SkyKey is a number that corresponds to key word used by a company or brand to promote their site, and provide a short cut directly to it. The SkyKey is a marketable keyword, that corresponds to a number sequence through the alpha-numeric keys on the Sky remote control, in the same way that 1-800-FLOWERS would represent the phone number 1-800-697483 in the USA.

For example, the site wtv.flowers.com could be represented by the SkyKey 3569377 (FLOWERS).

SkyKeys provide consumers with a consistent and reliable access to a given service while offering site owners a mechanism to promote their services. Below is the standard logo/format that will be used to market SkyKeys.