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by Mark Harrison.
Original Post: Sky interactive TV - Site Central
Feed Title: Mark Harrison
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With over 8 million subscribers in the UK, the Sky interactive platform enables advertisers, broadcasters, site operators and other interactive service providers to reach more viewers in more homes than any other digital platform.
Sites will be hooked in to the Sky portal by means of "Site Central" which will be the consumer hub that is available to all Sky Digital homes and accessible for the Interactive Main Menu.
There will be several ways to access a site ... all done via the remote control:
SkyKeys - discussed here - which are quicklinks for direct access
URLs - using a wtv prefix to distinguish it from web sites e.g. wtv.flowers.com
Search - by entering keywords into a search query
A to Z - find sites via alphabetised directory
Genre - browse site listings by genres such as education, entertainment and kids.
Spotlight sites - browse the 'Whats New' and 'Whats Hot' listings
Each household member can create a profile, where they can enter personal information and credit card details, facilitating speedier and hassle-free transactions. They can also add customised favourites and view their history, in a similar manner to features found on web browsers.
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