"More often than not, developers will stop a large project in the middle of the build stage to rethink and recode the software design so it's cleaner and more efficient. Known as "refactoring," this process eats up valuable time and money. To help offset refactoring, this book presents a new process called "prefactoring," the premise of which states that you're better off considering the best possible design patterns before you even begin your project.
Prefactoring, in essence, is the art of applying the insights gleaned from previous experience (whether yours or someone else's) when developing software to new projects. Doing so will likely save you from making costly design changes midstream--and maybe even save your job!"
I don't know whether to be horrified or amused.