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Die Rede von Steve Jobs auf der MacExpo [1] ist eine willkommene Gelegenheit die Arbeit des begnadeten technologischen Sprechers zu bewundern. Es hängt sicherlich einiges von der Person ab, aber dennoch kann man aus seinen Vorträgen einiges lernen und vielleicht auch anwenden. Guy Kawasaki [2], einer der ersten "Evangelisten" in der technologischen Welt, hat eine kurze Zusammenfassung erstellt:

1. Minimal text. Many slides had only one or two words.
2. Extremely large font. If you were the 3,000th person at the back of the room, you could still read the slides.
3. A handful of bullet items, and he “built” the bullets. They weren't all on screen to start with.
4. Many, many beautiful screen shots (it helps to have a beautiful OS to take screen shots of, but I digress).
5. Many, many beautiful images.
6. Demos of software by the man himself--not calling upon some dweeb because the CEO isn't capable of using his own products.
7. Powerful use of guests: for example, the CEO of Intel (who was a very good sport and came on stage wearing a clean-room suit) and the head honcho of Microsoft's Macintosh unit.
8. “Eye candy” use of video. These videos were about a minute or two but captivating. When most speakers incorporate video, they use a a five to ten minute video of a talking head that's just stringing together adjectives like “strategic,” “secure,” “scalable,” and “powerful.”
   Near the end, he threw in two “but wait, there's more” moments: he had been using an Intel-based iMac for the whole presentation, and there was a new laptop to announce. (This laptop isn't exactly the answer to my prayers, but God has lots to worry about. It does require a new power adapter, but for a very cool and useful reason called MagSafe. A magnet holds the adapter plug to the laptop, so you can't kick the cord and send your laptop flying.)
9. Ending on a very human touch of asking the Apple employees who worked in the new products to stand and be recognized. He also acknowledged the Intel employees who worked on the new hardware.

[1] http://invite.filmloop.com/x?bATh2AUoEziKT5o2Sp5FKNwr2GPi0Avd
[2] http://blog.guykawasaki.com/2006/01/lessons_from_st.html