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by Richard Jonas.
Original Post: Relative click-through rates depending on your rank in Google
Feed Title: Richard Jonas
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Feed Description: Richard Jonas's blog about .NET, web development and agile methodologies.
I came across this study, which describes the relative chance that a user will click on your link if they search in Google, depending on the rank it achieves in the search.
Rank 1 - 100%
Rank 2 - 100%
Rank 3 - 100%
Rank 4 - 85%
Rank 5 - 60%
Rank 6 - 50%
Rank 7 - 50%
Rank 8 - 30%
Rank 9 - 30%
Rank 10 - 20%
It's interesting that the first three positions rank equally (so there's no need to try too hard to get from position 3 to position 1), and that the percentages drop off quickly below that,...
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