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by Mark Harrison.
Original Post: It's Everybody's Business
Feed Title: Mark Harrison
Feed URL: http://markharrison.co.uk/blog/xml.aspx
Feed Description: .NET Portals, Collaboration and eBiz
A new wave of advertising from Microsoft launched this week, offering a fresh look at a range of technologies designed to empower people to drive the success of their businesses.
Using the theme "It's everybody's business", the campaign includes a mix of television, online and print. The spots use audio interviews with executives in leading companies worldwide, presented through animation, to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.
The campaign is designed to demonstrate how companies can drive business success by empowering their people with the right technology.
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