Scoble posts his ideas on how Microsoft should try and get into the portable music market. I know they have those Media player things out there, but everyone knows they are not about to topple the IPOD.
Here is my question. Why should Microsoft enter this industry? Apple is making a little money from the IPOD, but I can't imagine that Microsoft is worried the IPOD is going to challenge their main money makers. (OS, Office)
So why in the world should Microsoft enter this market? Here are some possible answers and why I think they are invalid:
1) Microsoft should do this because they need to create new profit centers. I think there are other areas where Microsoft could do better, focus
2) Apple is doing so well. So what? Leave Apple alone for awhile, I own an IPOD and it does not make me want to get a Mac. Apple is making money because they manufacture the product and provide the services, this is something Microsoft does not want to do. (OEMs can't do it like you can)
3) The future is in music players! Actually the future is in Cell Phones and combined devices. Everyone knows this.
I think Microsoft should forget about the music players and focus on their slightly ailing smartphone product. Make the smartphone kick ass, build cool music technology into it, and before you know it no one will be talking about IPODs and instead talking about the streaming library they can access from their phone.
Just my opinion, but then again I seem to want Microsoft to innovate whereas everyone else wants them to follow the leader.
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