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The following helps in cases when you get the following error messages:

"Deployment manifest requires publisher and product specified" or "files missing from deployment"

Here's what I needed to do on my Win Server 2003:

1. Open RegEdit (back up your registry always before changing stuff!!) and browse to the key:  HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows NT\CurrentVersion 
      - Add/Change RegisteredOrganization to your company name.

2. You need to enable your IIS server to send out .manifest files. Add ".manifest" to the MIME types of IIS by right clicking on your IIS server node and selecting "MIME types". Then click "New" and add ".manifest" for the extension and ".Net manifest file" for the description.

Now you can publish your apps and test it locally on your own machine.