Matthew Gross, head of Internet communications for Dean for America, confirmed that the organization had indeed authorized sending the message, but he noted that it was only intended to reach subscribers who had specifically asked to receive campaign information. Instead, it ended up reaching many recipients who had never even visited the Dean website.
"We had contracted with two vendors for our mailings, under the assurance that they would only use opt-in lists," said Gross. "When we found out that the messages were mailed to people not on our lists, we discontinued our relationship with the vendors."
Previous Topic
