James Governor makes some good points about where to go for information on RSS/Syndication/Blogging (etc):

I am skeptical News Corp is doing the right thing in bringing in McKinsey for its attempt to get it. How many McKinsey bloggers can you think of? Better to beg Udell to come along. And far more economical, i should think. You just know McKinsey now has a huge team of new MBAs (trawling the web to "get" RSS and all, probably with sex on the brain). They are being paid by Rupert to find knowledge that others have. Aggregating sure, but very top down and priced accordingly. So why not "view source" instead? Oh yeah- because McKinsey, like a premium beer, is reassuringly expensive. So Where are the McKinsey bloggers?

Pointing to Jon Udell is spot on - he not only follows this area, he lives in this area. Governor's points about equating expense with quality are spot on as well. News Corp is paying filet mignon prices, but is probably getting ground chuck level information...