When Scoble's son is a Mac devotee, then you know you've seen good marketing:

The desperation is high. My son is so desperate to know that he goes into Apple stores and tries to get the salespeople to tell him what’s up. Seriously, he did just that the other day (I wasn’t with him, but I hear the salesperson at the Seattle store told him “I would lose my job if I told you that.”)

And yes, I'm breathlessly awaiting the new intel Macs :)