Jonathan Schwartz is demonstrating how the modern corporation will need to work going forward - with a lot of transparency:

The theme of this year's event was simple: Growing. Through Pace and Transparency - it's not just our products that are speeding up this year. We're going to be driving unparalleled transparency into everything we do, precisely because it's the most efficient mechanism to acclerate change throughout Sun. Transparency enables everything to go faster, invites accountability (to which most folks in large organizations aspire), and drives dialoguebetween Sun and the communities we serve.

This is the way things are going, I think - PR is too important to leave to the PR people.