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by James Robertson.
Original Post: Life imitating Art, or the Reverse?
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Steve Rubel notes that real world stores are opening virtual world versions of themselves:
Advergaming in games like Second Life is beginning to really take steam. The 3pointD blog has discovered that American Apparel is opening a virtual store inside the role-playing game. American Apparel has 130 physical stores worldwide, including over 30 here in the US. In-game ads - which this is akin to - will hit $400M, according to CNET.
There are people making real money by selling virtual real estate in Second Life; I wonder if this outfit will be selling virtual clothing for real money?