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Explosive Marketing?

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Explosive Marketing? Posted: Feb 1, 2007 2:03 PM
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Well, I have to admit - the guerilla marketing for "Aqua Teen Hunger Force" has certainly attracted attention. The question is, who was stupid: The Boston authorities for thinking that the LED systems were potential bombs, or the marketers who didn't consider that possibility? Of course, the two are not mutually exclusive:

The city of Boston ground to a virtual halt Wednesday, after a number of suspicious packages were discovered on bridges, highways and bus depots.

Bomb squads were called in, roads were blocked off, and even the Charles River was closed to traffic during the scare.

Minor problem. Turns out the devices were actually a guerrilla marketing scheme by Turner Broadcasting to promote a new film featuring the Cartoon Network cult show Aqua Teen Hunger Force. The devices were magnetic boards with LEDs that displayed characters from the show giving the finger to Boston.

I have to admit, at this point, I'm mostly laughing at the Boston authorities. Then again, I can understand the nervousness.

Update: Ok, I call massive overreaction on the part of Boston. It's one thing to over-react to a set of things on the street. It's another thing entirely to fabricate criminal charges. The mayor of Boston is a complete tool.

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