Steve Rubel notes that Ajax based sites are screwing with Google's indexing:

According to a report, the reader content that's being added to the new USAToday.com is not going  not be indexed by Google or other search engines. That's because all of the new goodies, including reader blogs and other social-networking and bookmarking features, were built with Ajax. Man all that potential Google Juice is going to waste.

There's something mostly unsaid here: Google took advantage of the explosive growth of the internet with new and better crawling algorithms. With these changes afoot, that leaves the door open for some other smart guys to step up and do a better job. I don't know if it'll happen, but there is an opening.

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