James Governor explains the nature of reality to Viacom:

What would happen if Google just said

“OK, Viacom: henceforth your media will disappear on Google. Searches on Viacom or any of its media properties will turn up nothing.”

Would that be illegal or something? I wouldnt have thought so. Could someone sue Google for not being included in its search engine? I can’t see what grounds they would have. And would Viacom fold if Google did take this approach? In a heartbeat I should imagine. That’s the problem for Viacom - it needs Google more than Google needs Viacom.

Boy, I wish I'd thought of that - it does show that Google actually has the deck clearing cards on hand if they want to play them. I'd bet good money that this hasn't really occurred to Viacom - after all, they are the "big, important media company". The world has shifted beneath their feet, and they aren't bright enough to realize it.