Just 'cuz it's new water doesn't mean you can't learn how to swim in it. In fact, the networked world is one where you get to make your own water. The big industries aren't in charge here, much as they like to think they are, or should be. This is the People's Market. Nothing communist about it, either; because the Networked World loves to support markets, commerce, transaction, conversation, relationship, opportunity, enterprise and fun - all those qualities that make real markets the real cradle of real civilization.
In fact, this is the chance that artists finally get to make markets the way they'd like. To love business, even. Trust me, you can do it.